ProPath Group is a Sunshine Coast (Queensland) business automation consultancy that has helped Australian businesses work smarter since 1999. We help small and medium enterprises get more done with fewer staff using practical automation and AI, across social media, AI assistants, responsible AI adoption, and business systems.
Where are you based?
We're based on the Sunshine Coast in Queensland, Australia. We're an Australian-owned consultancy and we work with businesses across the country, both in person where it suits and remotely. Being local means you're dealing with an Australian team that understands how Australian SMEs actually operate, the seasons of small business, and the way work gets done here.
Are you a startup?
No — we're an established, Australian-owned business that has been operating since 1999. That's more than two decades of helping businesses improve the way they work, well before "automation" and "AI" became buzzwords. When you work with us you're partnering with a consultancy that has seen technology come and go and knows what actually delivers results, rather than chasing the latest trend.
What kind of businesses do you work with?
We work with Australian small and medium enterprises across many industries, from trades and manufacturing to professional services, health, hospitality and retail. The common thread is owners who want to get more done without simply hiring more people. If your business has repetitive admin, enquiries that go unanswered, or processes that live only in someone's head, we can usually help. We tailor everything to how your business actually runs.
What does it cost?
Pricing is always scoped to your business and the outcome you're after, so we don't quote a one-size-fits-all figure. Our ongoing products, such as ProPath Socials and ProPath Assistants, run as straightforward monthly subscriptions, while advisory work like an AI Assurance Review is scoped per engagement. We always start with a free initial chat to understand your situation, then put a clear plan and price in front of you before any commitment. No surprises.
Do I have to understand AI to use this?
No — you don't need to understand AI at all. That's our job. We focus on the outcome you want, getting enquiries answered, posts published, processes documented, and we handle the technology behind the scenes. Everything we deliver is built to be used by everyday staff with normal training, not engineers. If you can use email and a web browser, you can use what we put in place.
Is my data kept in Australia?
Yes — we're an Australian business and we host and handle your data with Australian businesses in mind. We treat your information as your information, and we set things up appropriately for your circumstances. If you have specific data-residency or privacy requirements for your industry, we're happy to talk through exactly how your particular setup is configured before you commit, rather than leaving you guessing.
How quickly can we get started?
Most engagements begin with a free initial chat within days of you reaching out. From there, simpler products like ProPath Socials or a first AI assistant can often be up and running in a matter of weeks once we understand your business, while larger systems projects are staged so you see value early. We'll always give you a realistic timeline up front so you know exactly what to expect.
Do you lock us into long contracts?
No — our ongoing products run as monthly subscriptions, so you're not tied into lengthy lock-in contracts. We'd rather earn your business every month by delivering results than hold you to a multi-year agreement. Advisory and systems projects are scoped as defined pieces of work, so you know the cost and the deliverable before you begin. We'll always be clear about any notice periods up front.
What if it doesn't work for us?
If something isn't delivering the outcome we agreed, we work with you to fix it or change course. We start every engagement by defining what success looks like in plain terms, so there's a clear measure of whether it's working. Because our ongoing products are month-to-month, you're never trapped in something that isn't earning its place. We'd far rather adjust the approach than have you pay for something that isn't helping.
Will this replace my staff?
No — our aim is to free your staff from repetitive, low-value work, not replace them. Automation and AI handle the routine tasks, after-hours enquiries, chasing the same answers, repeating the same admin, so your people can focus on the work that genuinely needs a human. Most of our clients use this to grow without adding headcount, or to give their existing team room to do better work rather than burning out on busywork.
What does ProPath Socials do?
ProPath Socials manages and automates your social media so your business stays visible without it eating your week. We help plan, create and publish content consistently across your channels, and automate the repetitive parts so posting actually happens instead of slipping when you get busy. The outcome is a steady, professional presence that keeps you in front of customers, rather than an account that goes quiet for months.
Who creates and manages the content?
We work alongside you to create and manage your content, combining your knowledge of your business with our systems and automation. You stay in control of the message and the brand; we handle the heavy lifting of producing, scheduling and publishing it consistently. The level of hands-on support flexes to what you need, from us driving most of it to simply giving you a reliable system your own team runs.
Do I approve posts before they go out?
Yes — you can review and approve content before it's published. We build the workflow so nothing goes live without your sign-off if that's how you want to run it, which matters for businesses that are careful about tone, claims or timing. As trust builds, many clients streamline the approvals for routine content while keeping a closer eye on anything sensitive. It's your brand, so you set the level of control.
Does it help with reviews and reputation?
Yes — staying responsive to reviews and comments is part of keeping a strong presence, and we help you stay on top of it. Consistent, timely engagement signals to both customers and the platforms that your business is active and trustworthy. We can help you set up sensible processes so reviews and messages don't sit unanswered, which is one of the most common ways Australian SMEs quietly lose enquiries.
How does it help us get found?
ProPath Socials helps you get found by keeping your business consistently active and visible where your customers already are. Regular, relevant content and steady engagement build the kind of presence that customers and search results reward over time. Rather than chasing quick hacks, we focus on the consistency and quality that compound, so over months your business becomes easier to find and easier to trust.
Can I keep my existing accounts?
Yes — we work with your existing social media accounts rather than making you start over. You keep ownership of your pages, followers and history; we simply connect our tools and processes to what you already have. That means you don't lose the audience you've built, and if you ever move on, your accounts remain entirely yours.
We're in a regulated industry — is that a problem?
Regulated industries are welcome, but they do need extra care, and we build that care in. If you operate under advertising rules such as AHPRA for health practitioners, or other professional standards, we set up approval workflows so content is checked against your obligations before it's published. We're not your compliance adviser and the responsibility for meeting your regulatory rules stays with you, but we make it far easier to stay on the right side of them with proper review built into the process.
What does a ProPath Assistant do?
A ProPath Assistant handles routine enquiries, bookings and admin for your business so your team isn't tied up answering the same questions all day. It can respond to customer enquiries, take bookings, capture details and deal with common requests automatically, around the clock. The outcome is fewer missed enquiries, faster responses, and your people freed to focus on the work that needs them. Each assistant is set up around your specific business.
Can it handle bookings and enquiries after hours?
Yes — a ProPath Assistant works around the clock, including evenings and weekends when your team is off. Enquiries that come in at 9pm or on a Sunday get answered and captured instead of waiting in an inbox until Monday, by which time the customer may have gone elsewhere. For many Australian SMEs this after-hours coverage is the single biggest win, because it stops good enquiries quietly slipping away.
Does it sound like a robot?
No — we set up assistants to communicate naturally and in your business's tone, not in stiff, robotic scripts. The goal is a helpful, professional interaction that reflects how you'd want a good staff member to speak with your customers. We tune the wording and style to suit your brand, so conversations feel genuine rather than canned, while always being honest about what customers are dealing with.
What is the Process Assistant?
The Process Assistant documents and runs your internal processes, so the way things get done lives in your business rather than in one person's head. It captures your standard operating procedures, the steps for quoting, onboarding, handovers, recurring jobs, and then helps your team follow them consistently every time. This is invaluable when you're training new staff, covering leave, or trying to make quality repeatable as you grow, because the knowledge no longer walks out the door when someone does.
Is it just a chatbot?
No — a ProPath Assistant goes well beyond a basic website chatbot. A simple chatbot follows a rigid script; our assistants are set up to understand enquiries, work with your actual business information, take real actions like capturing bookings, and hand over to your team when needed. The difference is the outcome: instead of frustrating customers with dead ends, it genuinely moves enquiries forward and gets useful work done.
How is it trained on my business?
We train each assistant on your business using your real information, your services, pricing approach, common questions, policies and the way you like things handled. We work with you to gather what it needs to know and refine its responses so they're accurate and on-brand. As your business changes, we update it, so the assistant stays current rather than giving customers out-of-date answers.
Can it work with our existing tools?
In most cases yes — we set assistants up to fit alongside the tools and systems you already use rather than forcing you to rip everything out. The right integrations depend on your particular setup, so we look at what you have during our initial scoping and design the assistant to work with it. We'll always be upfront about what connects easily and what may need a different approach.
What happens when it can't answer something?
When an assistant reaches something it can't or shouldn't handle, it hands the enquiry over to your team rather than guessing. We define those boundaries deliberately, so anything sensitive, unusual or beyond its scope is passed to a human with the details already captured. The customer still gets a smooth experience, and your staff pick up exactly where the assistant left off, with no information lost.
Do customers know they're talking to an assistant?
Yes — we believe in being upfront, and we set assistants up to be honest about what they are. Customers in Australia rightly expect transparency, and being clear builds trust rather than eroding it. The experience is still fast and helpful; honesty about it simply means customers know they can ask to deal with a person when they'd prefer to, which we make easy.
How does this help us grow without hiring?
A ProPath Assistant lets you handle more enquiries, bookings and admin without adding staff, because it covers the routine, high-volume work automatically and at any hour. That means you can take on more customers, respond faster than competitors, and stop losing after-hours enquiries, all without the cost and management of another hire. For growing SMEs, it's a way to scale capacity that doesn't scale your payroll at the same rate.
What is an AI Assurance Review?
An AI Assurance Review is an advisory review that helps your business adopt AI responsibly and get real value from it. We assess how AI is, or could be, used across your business, weighing both the risks and the opportunities, and give you a clear, scored picture of where you stand. The outcome is confidence: you understand where AI can genuinely help, where the pitfalls are, and what to do next, instead of guessing.
Who is an AI Assurance Review for?
It's for any Australian SME that is using AI, or seriously considering it, and wants to do so sensibly. That includes business owners feeling pressure to "do something with AI" without a clear plan, and those already using AI tools who want to be sure they're managing the risks. If you want a grounded, practical view rather than hype, this review is built for you.
What does the review cover?
The review covers AI across your whole business along two dimensions: risk and exposure, and value and effectiveness. We look at areas such as legal and regulatory exposure, data and security, brand and reputation, and governance, alongside the upside, productivity, output quality, your team's capability, and your tooling. The result is a balanced view that protects you while helping you capture the genuine benefits.
Is this a certification?
No — an AI Assurance Review is advisory, not a certification or accreditation. We don't issue a stamp that says your business is "AI compliant", because no such universal standard exists. What we provide is an honest, expert assessment and a practical plan you can act on. It's guidance to help you make good decisions, not a badge to put on your website.
Do you give legal advice?
No — we don't provide legal advice, and our review isn't a substitute for it. We can highlight areas of risk and where obligations may apply to your situation, but whether a specific law applies to your business is a question for a qualified lawyer. Where the review flags legal or regulatory matters worth checking, we'll say so clearly and recommend you take proper advice on them.
What do we get at the end?
At the end you receive a scored report and a practical plan. The report sets out how your business is positioned across the risk and value areas we assess, with a clear rating so you can see strengths and gaps at a glance. The plan translates that into prioritised, sensible next steps, so you leave with a grounded understanding of your AI position and a concrete path forward, not a stack of jargon.
How long does an AI Assurance Review take?
The timeframe depends on the size and complexity of your business, which we scope in our initial conversation. A review typically involves us gathering information, interviewing key people and examining how AI touches your operations, then pulling it together into the scored report and plan. We'll give you a clear timeline up front so you know what's involved and when you'll have your results.
What does CDI-Time do?
CDI-Time is our job and labour tracking system that shows you where time and effort actually go across your jobs. It tracks labour against jobs and tasks so you can see what work is costing, where time is being spent, and whether jobs are running to plan. The outcome is clarity: instead of guessing at job profitability or losing track of hours, you get accurate, usable numbers to run the business on.
Who does CDI-Time suit?
CDI-Time suits Australian businesses that run jobs and need to track labour and time against them, such as workshops, trades, manufacturers and service operations. If you quote and deliver work as jobs, and you've ever wondered which ones actually made money, it's built for you. It's especially valuable for owners who want real figures behind their gut feel about where the business is winning and losing.
Can it integrate with our existing systems?
In many cases yes — we look at how CDI-Time fits with the systems you already use as part of scoping your setup. The right integrations depend on what you're running, so we assess that up front rather than promising a blanket "connects to everything". Our broader Business Systems work is all about making your tools work together sensibly, so we'll be clear about what links up easily and what's the best approach for your situation.
Is CDI-Time hosted in Australia?
CDI-Time is run by us as an Australian business, and we host and handle your data with Australian businesses in mind. We treat your job and labour information as yours and configure things appropriately for your circumstances. If you have particular hosting or data requirements, we're happy to walk through exactly how your setup works before you commit, rather than leaving the detail vague.
What broader business systems work do you do?
Beyond CDI-Time, we help Australian SMEs get their business systems working together so the whole operation runs more smoothly. Since 1999 we've focused on the practical side of making tools, processes and information flow properly, instead of staff re-keying data or chasing it across disconnected apps. We start by understanding how your business actually works, then put systems and automation in place that fit it, with the outcome always being less manual effort and clearer visibility for you.